About Conference

Over the decades, centuries perhaps, the Africa continent has been described and perceived in many lights. However, two words that jump out and aptly describe the continent, are Resilience and Adaptability. In recent times Africa has proven to be these and more. The continent’s heart continues to beat notwithstanding the exigencies. In our world today, strong brands have survived as a result of being resilient, adaptable, and innovative amongst others, so as to deliver their promise to the people.

Africa, comprising several developing economies rich in resources, is critical to the global value chain, and is fertile ground for building strong brands for consumption and export. The theme for last year’s virtual conference was “Africa to the world”. How far up the ladder have we gone to showcase brands of our own, packaged and curated from this continent on the world stage and to the global market? It is for this and other reasons that we are gathered here; to share our thoughts, firm up our steps and rise to the next level.

IAA Africa Rising has reached the fifth rung on its climb and is still rising. The theme for this year’s conference is BRANDS FOR PURPOSE, BRANDS FOR PEOPLE. It is worth emphasizing that Africa and the world by extension have had to battle with the global pandemic. Admittedly, Africa has fared quite well in certain areas, however, its economies have not been spared.

The flip side of the pandemic nevertheless exposed numerous untapped potentials that some brands have since capitalized on, promoting social good within communities, and rekindling brand love among consumers as a result. Consumers are demanding more from brands amidst the myriad of choice and options available to them.

Some brands are now engendering positive perceptions and supporting these with real action. The Consumer’s ship that accepted the concept of ‘brand sell’, in the days of old sailed long ago. Even now what the brand tells, is sounding like a broken record to the consumer, who now appears to be more inclined to how well the brand makes them feel. The proliferation of social media platforms is pointing to this paradigm shift, and the learning is that brands that are built for purpose are brands that are loved by People. This where we are headed today, and the hope is that we will make the most of it.

The International Advertising Association (IAA), the global compass provides the right road map on thought leadership in the Marketing communication space and is the unique platform that creates the avenue to rub minds, with some of the best brains in marketing, communication, media, finance and education, who are aligned with the ethos and values of the IAA and its global conferences. It can be stated explicitly that the IAA Africa Rising sessions have been greatly beneficial, in respect of the priceless knowledge and invaluable information that participants have gained and shared over the period.

The IAA and its partners (Brand Finance & Women in Marketing) welcome you to the 5th Africa Rising Leadership conference which is bringing the African continent together on a stage that will highlight brands that have not only chalked success in the areas of growth but in their ability to make a difference in their communities.

These 2-days will feature some of the most skilled speakers and panelists from Africa and the world who will share their knowledge and experiences. By the end of this conference, the impact of Purposeful Brands and an Africa Rising will truly be felt across the World.

Speakers

CONFERENCE DAY 1

TIME
FORMAT
SPEAKER
TOPIC
9:00am
Opening Ceremony
Norkor A. Duah

Vice President / Area Director - Africa, IAA

Akwaaba (Welcome Address) / IAA in Africa
9:10am
Video
Africa Rising Video
-
9:25am
Speech
IAA Ghana Chapter, AGI, CIMG
Fraternal Messages
9:40am
Speech
Hon. Lai Mohammed

Minister of Information, Nigeria

-
9:50am
Presentation
Dr. Daniel McKorley

Group CEO, McDan Group

-
10:15am
Speech
Joel E. Nettey

World President & Chairman, IAA

IAA - The Global Compass of Marketing Communications
10:25am
Speech
Hon. Oboshie Sai Cofie

Presidential Advisor on Media

Opening Address by Special Guest of Honour
10:40am
BREAK
NETWORKING REFRESHMENT BREAK
-
10:55am
Keynote Address
Thomas Kolster

Founder, Goodvertising Agency

From Goodvertising to the Hero Trap?
11:20am
Presentation
Natalia Vega-Berry

Founder, The Global Brain

-
11:45am
Presentation
Declan Ahern

Director - Africa, Brand Finance

Unpacking the Most Valuable Brands in Africa – Brands for Purpose
12:00pm
Panel
Panelists:
Thomas Kolster

Founder, Goodvertising Agency, Rep from Dangote

Beatrice Abbey

Group CEO, Media General

Martyn Mensah

Managing Director, Tropical Cable Company Limited

Lethepu Matshaba

Vice President, Homecare for Africa, Unilever

Moderator:
Larry Madowo

International Correspondent, CNN

Purpose Driven Brands and why they matter.
12:30pm
Pre-recorded Presentation
Hayssam Fahkry

Managing Director, Interplast Limited

Nuggets of Wisdom
12:40pm
LUNCH BREAK
-
1:40pm
Presentation
Victor Dobre

Executive Director, IAA Romania

IAA Creativity4Better Conference
1:50pm
Fireside Chat
Kate Cronin

Chief Brand Officer, Moderna

Moderator:
Kwaku Nhyira Addo
How our brand stays relentlessly relevant
2:15pm
Fireside Chat
Speaker
Rep from Dangote
Moderator:
Larry Madowo

CNN

-
2:40pm
Presentation
Henry Okatch

Head of Communications, Kenya Airways

Building a brand with a Purpose: A KQ Case study
2:55pm
Presentation
Tucci Goka Ivowi

CEO, Ghana Commodity Exchange

Born out of Purpose: Unearthing African Indie Brands
3:20pm
Pre-recorded Presentation
Koo Govender

CEO, Dentsu South Africa

Brand Purpose, Dentsu & Gender Diversity
3:30pm
Panel
Panelists:
Gillian Hammah

Group CMO, Databank Group

Koo Govender

CEO, Dentsu Aegis Network SA

Yvonne Tharao

Group Marketing & Corporate Affairs Manager, Madison Group (Kenya)

Moderator:
Berla Mundi
The Use of Brand Purpose and Authenticity to Drive Diversity & Inclusion
4:00pm
Presentation
Josefina Rodriguez

Global Strategic Partner Manager, Google

From Us To We: Inclusivity in the Age of Creative Effectiveness
4:25pm
NETWORKING BREAK 10MINS
-
4:35pm
Fireside Chat
Jeff Greenbaum

Chairman, Global Advertising Lawyers Alliance

Olalekan Fadolapo

Registrar, Advertising Regulators Council of Nigeria

Learning from the Advertising Regulatory authority of Nigeria
5:05pm
Presentation
Stan Stalnaker

Founding Director & Chief Strategy Officer, Hub Culture

-
5:30pm
Wrap Up of Day 1
Andrea Djan-Krofa

Director & Head of Africa, Women in Marketing CIC

Mad. Mansa Amoa-Awuah

President, IAA Ghana Chapter

Key pointers of the day
5:40pm
Close of Day 1
-

CONFERENCE DAY 2

TIME
FORMAT
SPEAKER
TOPIC
9:00am
Recap Day 1
Dagmara Szulce

MD, IAA Global

-
9:10am
Presentation
John Chacko

President, IAA Malaysia Chapter

World Congress 2024
9:30am
Keynote Presentation
Hon. Kojo Oppong Nkurmah

Minister of Information, Ghana

-
9:55am
Fireside Chat
Sasan Saeidi

Chief Executive Officer – Wunderman Thompson New York & Global Client Leader- Coca-Cola, Wunderman Thompson Global

Islam Eldessouky

Global Creative Strategy Director (Hydration, Sports, Tea & Coffee), The Coca Cola Company

Finding Your Pivot in the New Renaissance of Marketing and Communication: 10+1 MARKETING TRUTHS
10:25am
Presentation
Fatima Alimohamed

CEO, African Brand Warrior

Betterverse – Brands taking an ethical stance
10:50am
Presentation
Dr. Terence Sibiya

Chief Marketing Executive, NedBank

-
11:15am
NETWORKING BREAK 10MINS
11:25am
Presentation
Gabor George Burt

Founder, The Slingshot Group

The Magical Bridge between Brands and People
12:00pm
Panel
Panelists:
Yanfo Hackman

CEO, Social Ghana), Sharon Mills (Lead Consultant, SMC Consulting Ltd.

Bernard Sokpe

Senior Partner Manager, Twitter

Moderator:
Bolanle Olukanni
AFRI-LLENIALS: PUTTING AFRICA’S BEST FOOT FORWARD
12:30pm
LUNCH BREAK
1:30pm
Presentation
Nnenna Onyewuchi

Co-Founder / Chief Growth Officer, Halo Invest

Think Local, Act Global: leaning into our authentic identities
1:55pm
Panel
Panelists:
Jeff Greenbaum

Managing Partner, Frankfurt Kurnit (United States) Chair, IAA Public Policy Council)

Paul Asiimwe

Managing Partner, Sipi Law Associates

Lara Kayode

Founding Partner, O. Kayode & Co.

Alissa Naran

Partner, Adams & Adams

Creating Effective Advertising in Africa in an Evolving Legal Landscape
2:25pm
Presentation
Stephen Naasei Boadi

Lead Enabler, Enable Growth Consult

Online Communities & Building Brand Conversations
2:50pm
Panel
Akua Owusu-Nartey

Regional Managing Director, Ogilvy Africa

Kwabena Agyekum

Executive Director, CIMG

Steve Babaeko

CEO, X3M Ideas

Susan Fairfax

CNN Commercial)

Moderator:
Berla Mundi
Interdisciplinary Partnership skills for the 21st century
3:20pm
Presentation
Tom Stein

Chairman & Chef Client Officer, Stein IAS

-
3:45pm
NETWORKING BREAK 10MINS
3:55pm
Presentation
Bharat Avalani

Founder, Connecting the Dots Consultancy

MARKETERS AS STORYTELLERS
4:20pm
Presentation
Eli Hini

CEO, MobileMoney Limited

-
4:45pm
Special Interview
-
5:15pm
Nante Yie
Norkor A. Duah

Vice President / Area Director - Africa, IAA

-
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HOTEL OPTIONS

Labadi

Labadi Beach Hotel

starting at $220.00
Kempinski

Kempinski Hotel Gold Coast City

starting at $295.00
Alisa

Alisa Hotel Accra

from $169 per night

NON DELEGATE ACTIVITIES

Fashion Art

Day1 (FASHION & ART)

Let’s start off our week of touring Ghana with a visit to the Central Business District of Accra, where participants will have the opportunity to visit Art Centre, shop at the Makola market (one of the biggest markets in Ghana) and cap off the visit by having lunch with the 1st Female Mayor of Accra.

Later in the evening, we will entice participants with a fashion show from some designers in Accra. Participants will have the chance to get custom made African print attires from these designers.

Rich History

Day 2 (LET’S ENJOY OUR RICH HISTORY)

After an exciting day in Accra, we set off on a 2hour journey to the beautiful Central Region of Ghana, specifically Cape Coast where participants will have the pleasure of learning about Ghana’s history with slavery. The tour will take participants to the Cape Coast and Elmina Castles, which hold a deep significance in Ghana’s history. From the castles, participants will head off to the shores of Cape Coast where fisherfolk set off on their canoes to go fishing. Participants will be treated to a seafood lunch consisting of freshly caught seafood from the fishermen. To end the day, participants will have the chance to paint and name one of the fishermen’s canoe after the IAA.

Relexation

Day 3 (RELAXATION)

For our third day, participants will head off to the Eastern Region, the Akosombo township to be precise, where they will explore the gems that this region has to offer. During this tour, participants will visit the factory of Akosombo Textiles Limited (ATL), one of the oldest textiles makers in Ghana where they will experience textile production. The tour will continue with a visit to the Akosombo Dam, the main producer of electricity for Ghana and also houses the biggest man made lake in the world, Black Volta. At the end of the tour, participants will be treated to lunch by the Volta Lake.

Tickets

In-Person

IAA Members
$200
Non-IAA Members
$250

Virtual

IAA Members
$25
Non-IAA Members
$35

Non Delegates

(Activities)
$150

Combo Deal

(Conference Plus Gala Handing Over Dinner)
IAA Members
$350
Non-IAA Members
$400

Students

In Person
$25
Virtual
$10

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