Andrea Djan Krofa

DIRECTOR & AFRICA AMBASSADOR, WOMEN IN MARKETING (WIM) CIC

Andrea heads up the Africa operations of Women in Marketing (WiM) CIC - a global network of senior level women (and male advocates) in the marketing, advertising and communications fields, created to educate, inspire, connect and recognise the contribution women make to industry and society. Andrea launched WiM Africa in Durban, South Africa in 2018 at the Loeries Creative Week.

A marketing communications, brand specialist and founder of award-winning Marketing Consultancy GreenBean Marketing, delivering services to organisations in the UK and across Africa. Andrea’s 20 years of international industry experience spans software development, property, education, food retail, men’s fashion, office design & build, outdoor adventure sports, tech events, healthcare and mining.

Andrea also talks, lectures and writes on marketing planning, branding, social media and digital marketing strategy in the UK and across the continent.