Serah Katusia

MD, East & Central Africa, GroupM & MediaCom

I have a deep love for communication, for data, for using insights to develop solutions that build brands and help businesses unlock growth. In this new era of tech, digital, and connectedness, communication is a critical piece in connecting with consumers, building brands, and unlocking growth. 2020 is a new challenge for me, using everything I know to forecast and enable brands to craft solutions that will help their businesses to survive and thrive through the pandemic is challenging but exciting. As we use data to learn, agility is critical, I am learning my leadership skills are built for tough times. This year has taught me loads on using data to drive commercial growth, but more so to solve human problems that have escalated with the current context.

I love coaching, impacting people, and building excellent teams, beyond just teams that deliver, to teams that love working together. #StriveForImpact

I believe in PEOPLE FIRST, if we invest in building great and diverse teams, the KPIs will be met.

I am a gender equity champion and have attended GroupM Walk The Talk in 2018 and 2019.