Founder & CEO MultiConnexions Group
Sheba is a Multicultural & Diversity Marketing leader. She is the Founder and CEO of MultiConnexions Group (MCX), Australia’s leading, integrated, and full-service 360 multicultural marketing & advertising agency. She advises Australian and global marketers on how to increase revenue through targeting multicultural and diverse audiences. Marketers who have included diversity in their overall marketing mix have experienced economic and social dividends.
Sheba is Global Vice President – Diversity, Equity & Inclusion, International Advertising Association, a role that sees her leading global Diversity, Equity and Inclusion initiatives to champion diversity across the marketing communications industry and all IAA chapters globally.
Sheba’s experience spans across several continents including India, China, Hong Kong, UK, and the US. Sheba’s experience includes leading McCann, Ogilvy, and Interpublic Group companies in CEO roles. Sheba actively promotes gender diversity and is an ongoing mentor for migrants and young people who are keen to get into the advertising, marketing, and business world. Sheba actively encourages women and culturally diverse audiences to break through the glass and bamboo ceiling.
Sheba has been inducted on several industry boards where she has introduced gender diversity. She is the first woman National Chair for the Australia India Business Council (AIBC) in its 35-year existence.
Highly awarded, Sheba greatly values her award from IAA and is a recipient of the IAA Champion Inspire Award for her lifetime achievements and excellence in local, regional, and global communication, a Gold EFFIE for multicultural advertising among others.