Founder and Director, Univbrands

Sumit Roy is the founder & director of Univbrands. He has been showing people how to ride the brand communication motorcycle since 1987.

Sumit learned how to build brands the hard way - 14 years with Ogilvy & Mather and 4 years with Lintas (now called Lowe) - before deciding to start Univads, which later evolved into Univbrands.

Sumit started his time at Ogilvy & Mather as a copy trainee but grew in what is now called account planning. During his stint at O&M he also looked after film production, media planning and negotiations, direct marketing, event marketing and public relations projects. Sumit helped run the Calcutta office as Manager in Client Services.

As Resource Planning Manager at Lintas, Sumit looked after all their training programs, co-ordinated the strategy review boards on all Lintas handled brands and looked after Lintas' corporate planning, especially growth in areas beyond conventional advertising in India.

Sumit was invited to New York to judge the EFFIES and was the Chairperson of the first India Advertising Festival in Mumbai.

Sumit is visiting faculty at Indian Institute of Management, Ahmedabad (IIMA), Mudra Institute of Communication, Ahmedabad (MICA and Symbiosis, Pune.