Sasan has lived advertising for over two decades, across brands, business sectors and multiple regions of the world. Starting and building his career in North America, he is a strategic planner by trait and has spent most of his career focused on international markets and building global brands.

Today, Sasan leads the Global Coca-Cola relationship and business for Wunderman Thompson Global. Sasan and his worldwide team manage the business of the Atlanta based client worldwide working hand in hand with the WPP Open X team. The offering ranges from creative and comms, to high level marketing operations consultancy, data optimization and personalization, commerce solutions, tech and innovation support across a range of Global brands and categories.

Prior to this assignment, Sasan successfully led the Global Nestlé relationship for Wunderman Thompson for 3 years; working with Nestle SBU’s and Markets across the Globe on brand building and marketing communication for some of the most iconic brands in the world.

Some of his previous roles also include Regional CEO- Gulf for J. Walter Thompson, Group Managing Director at McCann FP7 and other management and strategy roles at BBDO; Saatchi & Saatchi- Canada & FCB-Canada.

Sasan is an international industry speaker and academic lecturer and enjoys sharing his love and knowledge of the communication and creative industry regularly. He has been with the IAA since 2014 and is currently the Global Senior Vice President at the IAA.

Currently Studying for a management degree in Artificial Intelligence and Machine Learning for business at the Saïd Business School- University of Oxford. He is an avid listener and reader of everything; a big fan of world cultures & fashion. He loves his two sons, Sammy and Alexander, and Basketball.