Chairman, Global Advertising Lawyers Alliance (GALA)
Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, branded entertainment, and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance. Best Lawyers in America has twice named him “Advertising Lawyer of the Year” for the New York metro area.
Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, social media, sweepstakes and contests, union issues, network clearance, and global clearance issues. He helps clients negotiate virtually any type of advertising-related agreement, including advertising agency agreements, media buys, talent contracts, production agreements, intellectual property licenses, and sponsorships. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations and National Advertising Division and other self-regulatory proceedings.
In addition to being Chairman of the Global Advertising Lawyers Alliance, Mr. Greenbaum is a member of the Board of the International Advertising Association and the Chair of the IAA’s Public Policy Council. He has previously served as Chairman of the Committee on Consumer Affairs of the New York City Bar. He currently chairs the City Bar’s annual “Hot Topics in Advertising Law” program. He has also served as a Director and Secretary of the Brand Activation Association and has served as Co-Chairman of the Brand Activation Association’s law conference.
Mr. Greenbaum has been recognized for many years as a leading advertising lawyer by Best Lawyers in America, Chambers USA Leading Lawyers for Business, The Legal 500, and Super Lawyers. In addition, Best Lawyers in America named him “Advertising Lawyer of the Year” for the New York Metro area (2015, 2017) and “Copyright Lawyer of the Year” for the New York metro area (2019). The Legal 500 also gave him special recognition as a “Leading Lawyer” (2017-2021). Who’s Who Legal – Data also recognized him as a leading lawyer in Telecoms & Media (2019). He was also twice the recipient of the Brand Activation Association’s Beacon Award.
Mr. Greenbaum is a frequent speaker on advertising issues in the United States and around the world. He has spoken at the Federal Trade Commission’s “Protecting Kids’ Privacy Online” workshop, the “FTC at 100” workshop, the FTC’s “Rebate Debate” workshop, and at the FTC’s “Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers” program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the Society of Digital Agencies, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the Global Advertising Lawyers Alliance, the American Bar Association, the New York State Bar Association, the New York City Bar, the New York County Lawyers Association, and many others.
Mr. Greenbaum has been quoted in publications such as, The New York Times, The New York Post, The Washington Post, Advertising Age, Adweek, The Hollywood Reporter, CNBC, Mashable, FTC Watch, Law360, and many others. He has appeared on the CBS “Early Show” and Bloomberg Law. He participated in the symposium, “New Impressions on Advertising Law,” which was published in the Cardozo Arts & Entertainment Law Journal (2016). He is also the author of “Specific Corporate Compliance Challenges by Practice Area: Advertising” in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009). He has also served as the “Legalease” columnist for Shoot magazine for many years.
Mr. Greenbaum is a graduate of Brandeis University and Columbia University School of Law. He is a member of the Dean’s Advisory Council at the University of Michigan Law School. He has also served as an adjunct faculty member at Parsons School of Design. He is admitted to practice in New York.