Kamini Redhi is the Marketing and Communications Director for Southern Africa at Mastercard. Based in Johannesburg, Miss Redhi oversees the strategic direction, development, execution and performance of all marketing and communication activities for the payments’ technology company in South Africa. Her role includes finding new and disruptive ways to communicate with Mastercard consumers and customers – cardholders, banks, fintechs and merchants to scale digital payments behaviour adoption across Southern Africa with the ambition to create a world beyond cash.

Prior to joining Mastercard, Miss Redhi was Marketing Manager at Coca-Cola Africa working across Coca-Cola’s Hydration Portfolio as well as on Brand Coca-Cola for South, Central and East Africa where she was responsible for launching multiple global innovations into the region.

Miss Redhi started her career in research at The Nielsen Company and has also worked in Marketing at Estee Lauder Companies before spending several years at Unilever working across category management, customer marketing, customer operations and brand building.

Over her career she has successfully grown strong iconic global and local brands that engage with consumers and customers and result in increased profit delivery for these respective organizations. She has won multiple marketing awards, most notably a Loeries Award for a social media marketing campaign which she developed whilst she worked at Unilever.

Miss Redhi holds a bachelor’s degree in Business Science from the University of Cape Town, with honours in Marketing and a major in Economics.