Yvonne Tharao

Group Marketing & Corporate Affairs Manager,
Madison Group

Yvonne Tharao is a marketer by heart, profession and by training with an inclination to leadership and business growth. She a professional whose contagious pursuit for a shared marketing vision, creative solutions and collaborations has led to organization’s transformations, operational excellence and desirable financial outcomes. Whether navigating the complexities of marketing projects, developing and leading high performing or growing revenue, Yvonne has fearlessly pursued each win with equal passion and commitment, providing sustainable and long-term growth.

Yvonne is a force to be reckoned with—proving it over and over again by consistently meeting and exceeding agreed KPI metrics. With combined 15 years of executive marketing leadership, she leverages her wealth of knowledge, hands-on expertise, and growth-centric strategies to scale marketing and corporate affairs operations to optimum levels. Recognized by peers as a Turnaround Leader, Change Agent, and Innovator, Yvonne has delivered business and financial results—orchestrating strategic transformations and turnarounds.

With a successful career progression in a highly regulated insurance industry for close to two decades, Yvonne has demonstrated that strategy, collaboration and innovation are valuable in achieving next level business growth.

Yvonne is a Chartered Marketer from the Chartered Institute of marketing (CIM) and member of the Marketing Society of Kenya (MSK) with an MBA in Global Studies, a B.Sc., International Business Administration & Marketing, and a Doctor of Business Administration – Strategy. She is also bold, practical and open-minded; willing to learn new skills and leverage innovative techniques to transform business strategy and execution. As a strategic and hands-on professional – she makes the most of her business acumen, analytical and organization skills to identify customer pain points, align product and business development with customer needs and execute marketing strategies accordingly.

Yvonne is distinguished by her passion for finding and developing products and services that fit the needs and lifestyles of consumers and sustainable community-based work, her focus on collaborative team-building, and her commitment to meeting market demands. Her contagious enthusiasm instills her team members with extraordinary energy and dedication in an environment where creativity, originality and innovation are encouraged. Yvonne does not just set out ambitious goals … she motivates people to deliver.

She is a mother of 2 boys (13 and 7 and ½). When she is not in school or marketing, she spends a lot of time with her children doing outdoor events. She has recently developed a love for weightlifting! She is passionate about music and loves traveling. She is also an avid reader.

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