Susan makau


International School of Advertising (Kenya),
Managing Director

Susan is a seasoned professional in Marketing and Advertising with proven unquestionable commitment to continuous improvement in the marketing communications industry. She has over 20 years’ experience in building local, regional and global brands, cutting across service, B2B, FMCG, NGO and parastatal sectors; having held various leadership positions in Advertising including General Manager of TBWA Redsky ( Scangoup company), Business Unit Director at Ogilvy Advertising and Account Director at TBWA Creative.

She is a co-founder and executive director of the International School of Advertising, a training partner of the Advertising Practitioners Association (APA), which transitions graduates and early stage employees into careers in Marketing and Brand communications through a finishing and apprenticeship program.

Susan’s passion for professional development is demonstrated in the roles she has held in industry; including heading the training committee of the Marketing Society of Kenya (MSK), between 2004 to 2006; and heading the training sub-committee in the Advertising Practitioners Association (APA) since 2007 to-date and founding the Advertising Practitioners Foundation Course. She currently sits on the Education board of KEPSA and has for several years been appointed on the Judging panel of the Marketing Society of Kenya Awards and Think Business Awards.

She was also recently appointed to the International Advertising Association(IAA) as representative of the East Africa region in the Education council.

Susan is also a volunteer trainer in the Sinapis and TBN Entrepreneurship programs and actively supports various communication and youth activities at the Nairobi Chapel.

Susan holds a Bachelors of Education in Business Studies and Economics from Kenyatta University and a Masters in Strategy and Marketing from Nairobi University. She also holds an executive training qualification in Management Development from Strathmore Business School and Advanced Leadership from China Europe International Business School (CEIBS). She is a member of the Chartered Institute of Marketing and holds a MCIM qualification.

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